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Fashion Fighting Famine

By Humaira Ashraf — April 14, 2013

 Productive Glamour

Nearly 40% of the world’s population suffers from undernourishment due to preventable situations such as war, poverty and lack of resources. As educated, passionate women of humanity, Fashion Fighting Famine (FFF) took it in their stride to fight for this cause with passion and glamour. The longest-running, most recognized Islamic fashion event in the US attracted more than 800 people this year to their fashion show starring big UK and American names in the online world of fashion. Held at the Hyatt Regency in Irvine, California, the event was a great success raising a whopping amount for charity to help innocent, starving humans across the globe.

As many of you may have heard, several big names from the world of blogging and YouTube were special guests to the event: including YazTheSpaz, Amenakin and The Hijablog. As well as the event being a successful insight to the world of charity, the fashion was incredible and sparked a huge interest across the globe. Here’s my verdict…

As a popular fashion icon in The States, I was expecting Yuna to be all-out glamorous for the FFF event. Instead, she opted for a casual, feminine flow and signature turban. Sat on her high stool, singing her beautiful modern voice with an indie guitarist – Yuna demonstrated that it’s possible to be a practising, happy Muslim and still continue her modern interests. Yuna is a Malaysian singer/songwriter who grew up believing in the power of music and its ability to heal and inspire people of all races, religions and creeds. In her song Come as You Are Yuna sings, “Find your life, don’t hide from what you are, and rise before you fall, and hope for something more, live if you really want to.” Am I the only who gets teary? With her latest track alongside co-star, Owl City, Yuna features in the Walt Disney film The Croods. She also owns her own clothes store back in her home country.

Second of all was the mother of two, dedicated wife and all-round glowing make-up/hijab Guru, Amena. Founder of Pearl Daisy, the young lady set out on a tour of America and was invited to the FFF event. Wearing a floor-length pink dress with a practical under top, Amena shows the how flawless you can look on a student budget.

Amenakin (left), YazTheSpaz (right)

Amenakin (left), YazTheSpaz (right)

What particularly left me in awe of her outfit were her simple items paired with elegant Indian jewellery. Outfits like these are modest and contemporary – perfect for proms, evening occasions, weddings and so much more. I’m definitely excited for my next event now!

Similar to this, fashionista’s Yasmin (YazTheSpaz) and Imaan (TheHijablog) strutted their modest yet totally American styles down the red carpet. Embracing the spring sun, the girls looked like true Californian girls.

from left to right: Iman, Yaz, Yuna.

Personally, I’m loving the bright colours and statement scarves, which are trending to be a big hit this summer – if we have one!

So, all in all, even though I did not attend, the Fashion Fighting Famine event made a big impact on women across the globe to get up, be positive, interactive and strive for helping each other in a fun yet productive way. I am impressed by the progress and zeal of California; hopefully we can also be inspired and motivated to take these qualities into our lives as well.

Till next time…!

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About Author

Humaira is a full-time student, part-time photographer, regular writer and all round happy soul. She likes to live life to the full and works on various other projects including running her own blog and contributing to other publications. She will be bringing us the latest from the world of fashion and style, particularly under the new revolution of Islamic influence on 21st century vogue. Stay tuned to read all her articles!

View all Humaira Ashraf posts.

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