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Spotlight: Modern Mary (+Competition!)

By admin — February 01, 2012
Modern Mary is a freshening American label that seeks to combine great high-end style with modesty. We got to catch up with Seema, the founder of Modern Mary to find out more about her and her company.
What was your inspiration for creating Modern Mary?


My designs give women the chance to express themselves while being true to their identity. For most Muslim women it can be challenging finding styles that express their cultural heritage, American identity, and at the same time being true to their faith. What motivates me is trying to reconcile these three forces and translate them into my designs. Creating modest designs is one thing, but there is certain flair to my designs that makes it stand out and appealing. The uniqueness of each design attracts different women and speaks to different women. I try to design something for everyone.
After I started designing, I knew that an online store was not enough, which is why I decided to open up a boutique. The Boutique offers my customers an exclusive shopping experience without compromise to privacy and comfort. The boutiques’ modern and high end appeal reflects the same values as my brand, Modern Mary.

Sounds great! How did you initially get started?

I’ve always had an understanding of fashion and a strong sense of how to style. When shopping through the malls, there was no difficulty in creating a modest wardrobe, rather a challenge. Actually, the challenge was exciting and refreshing; kept me hunting through each store in the mall. Women would always stop me and ask me, “where did you buy that?” or “how did you think of putting that outfit together?” Noticing the comments and compliments, I knew I was doing something right. And what is better than putting together an outfit? Designing an outfit! I want women to have a fun and comfortable shopping experience. The only way was to bring the designs to them. I know what elements are needed to make a modest yet modern design. Design is not just how it looks, but how it fits, how it feels, and how it flows. Not only is designing a passion of mine, but I am good at it.

What words of advice would you give to budding business women?

It’s a struggle everyday but Alhamdulillah; it’s our passion that keeps us going. We have a vision, but remember they are anchored to the ground by reality and resources. The biggest challenge a women may face is balancing her roles; for me, that is the role of being a mother, a wife, a designer, and an entrepreneur- this is my every day struggle. When starting a business, it’s more than just pursuing a passion. Yes, you have to be passionate about what you are doing, but you also have to be persistent, willing to learn, and ready to play various roles. I can’t run a business by just designing- I had to learn to be a manager, bookkeeper, marketer, etc. Identify your support network and turn to them when seeking advice and guidance- from family to colleagues.

This is great food for thought and advice that I am sure a lot of our readers will appreciate … So what can we hope to expect from Modern Mary in the future?

Multiple boutiques. Department Stores, Editorials in Vogue, New York Fashion Week. Need I say more!

This all sounds very exciting! How can Hijablicious readers stay in touch with what is new at Modern Mary?
By visiting our website and joining our newsletter and becoming a fan on our Facebook page, Hijablicious readers will get the very latest on special promotions, events, and contests. We have monthly special events at the boutique that are educational, empowering, and enjoyable.

We would like to thank Seema for giving us her time and now… Competition Time!

We are delighted to announce this month’s giveaway in conjunction with Modern Mary to win this fabulous reversible hooded dress worth $48.00
How to Enter:

1) Like this photo on Modern Mary’s Facebook Fan page
2) Subscribe to our newsletter or follow us on google connect (on the left hand side of this page)
3) Comment here letting us know you have entered.

The competition ends 8th February 11pm and the winner will be announced soon after.

(T&C: One entry per person, the winner will get a chance to select their size, No entries will be accepted after the closing date, Hijablicious and Modern Mary have the right to withdraw the competition at any time.)
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