Illamasqua Review (Hydra Veil, Gel liner and Gleam in Aurora)
Illamasqua are a British beauty brand that first came to market around 3 years ago. Founded by Julian Kynaston, the name comes from the fusion of “illusion” and “masquerade”. I remember first coming across a very metallic pigmented gold shadow in Selfridges a few years ago – when my obsession with their cosmetics began.
I wouldn’t know what other brands I could compare to Illamasqua as they have an edge that I haven’t found elsewhere. Their range is diverse, bold, daring, unconventional – with amazing colour pay off and quality. Though a lot of their marketing is full of theatrical images – almost 50% of my bridal kit are Illamasqua products.
A few current favourites:
Illamasqua Hydra Veil Rehydrating gel (£27)– a watery jelly consistency, a little goes a long way. I would best describe this as a hydrating/moisturizing primer, which provides a smooth matte canvas. I’ve used this recently on two brides with combination skin and the makeup looked flawless (used alongside Illamasqua skin base foundation) – It is pricey, but definitely worth the money. I used my fingers to work this into the skin as I found brushes wouldn’t pick up the gel.
Gel liner(£18)– move over Mac Blacktrack and Bobbi Brown! This liner is not a stiff formula. It glides so easily onto the eye. It also acts as an amazing base for smoky eyes. I’ve had mine for over a month and it hasn’t dried out yet. Only reservation is that I do feel I need to go over it again once it has dried for a more intense line.
Gleam in Aurora (£18)– a lightweight creamy “champagne” highlighter, it has gold reflects and is perfect when teamed with a matte bronzer for a healthy summer glow. I’ve used cream highlighter in the past, which I’ve found to sit quite ‘sticky’ on the skin and generally heavy. I’ve found this to set nicely giving a healthy look to skin and again with most of their products – the key I have found is a little goes a long way. It can make you look a little greasy in photos and it doesn’t seem to have much wear time – up to 4/5 hours.
Please note that the images used are taken from the Illamasqua website or facebook page.
Samihah is the personal makeup artist for Hijablicious, helps on our shoots and makes sure our models are looking beautiful. A headhunter by day, she also runs her own makeup company specialising in bridal and party makeup. She will be bringing you reviews of various beauty products and treatments as well as advice, tips and step-by-step pictorials.View all Samihah posts.